Warner Bros opens a new official Harry Potter store online
Warner Bros. is cleaning up its online Harry Potter stores and launching a new platform for the fans! The Harry Potter Shop website now gathers four previously independent online stores:
The Shop at Platform 9 3/4
The Warner Bros. Studio Tour London Boutique
The flagship of New York
The French Wizarding World Shop
This merger makes it easier for fans to access many exclusive merchandising products! In particular, products that can be customized, or sold only at the Studio Tour.
A large choice of products
The French boutique Wizarding World online, created in 2018, has therefore definitively closed its doors.
It was to serve as an equivalent to the official American and British websites, which offered many products and various search tools (by house, by character, …) to better find their way around.
However, it remained much less exclusive. It did not allow, for example, to pre-order the Funko POP figurines in preview.
The problem no longer arises today, since all the stores are now united, and therefore offer the same offer for all of Europe!
No more need to go to the Studio Tour’s virtual store for one product, and to the French store for another!
The principle remains the same: to bring together on a single site the different producers and distributors of officially licensed Harry Potter merchandise.
You can find products from Sylvoë, Cinereplicas, Lochaven International, Minalima… Sorting by product category, or by house, is still well in place.
The bonus is that it should now be easier to acquire products exclusive to certain locations, such as the Studio Tour of London.
For example, official beer bottles or unpublished chopsticks. However, we note that despite what FAQ says, some products are not yet delivered outside the UK.
Unpublished Harry Potter wands unveiled by Warner Bros Studio Tour London and Wizarding World Shop New York are also available.
A confectionery “department” and a “cosmetics” category also make their entry in the catalog!
Likewise, customizable products such as the Hogwarts letter, trunk, or Hogwarts dress with your name on it will be offered (until now only available in the Studio Tour and the Platform 9 3/4 store).
A site connected to your Wizarding World profile
The store is now integrated into the official WizardingWorld.com platform, which replaced Pottermore. If you have a Wizarding World passport, you can connect to it.
The store will then offer you products corresponding to your dispatch test or to the quizzes you participated in.
Discounts related to the “Gold” program of the official fanclub will also be displayed for visitors connected to their Wizarding World account.
The Gold program is still not open to countries other than the United Kingdom, the USA, Canada and Australia, but this new development could presage a future change.
This Harry Potter Shop, established in Great Britain (for Europe) is still only available in English with prices displayed in pounds sterling.
However, it delivers all its products in about fifty countries including France, Belgium and Switzerland.
Even if the American (.com) and European (.co.uk) sites remain distinct, both versions present the Harry Potter Store which is due to open this summer in New York alongside the British stores. Enough to make fans want to travel once the pandemic is behind!
Nevertheless, it should be noted that this boutique, although representing a catalog of an unprecedented richness for many fans, does not include all the official virtual stores of the franchise.
Some products remain, for example, exclusive to Universal Parks or the MinaLima boutique. Of course, the Wizarding World of Harry Potter store in Orlando remains accessible here to complete your purchases.
In addition, certain products remain sold exclusively in the physical stores (Platform 9 3/4, Studio Tour, and New York).
UPDATED 05/02/2021
Contrary to what was stated earlier in this article, not all items are available outside the UK.
Although the FAQs list a range of countries, and prices for delivery within the EU are clearly indicated, some products indicate “no delivery in France”, at the time of finalizing the purchase.
This is the case, in particular, for official beer bottles. There is, a priori, no way of knowing which products are concerned at the moment, but several tests seem to indicate that these are rare cases.
